Simplify Your Social Media
“All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” – Bob Burg
Social media can be a powerful tool for small to medium-size businesses, especially these days. But it takes commitment and the right people. Rather than doing random acts of marketing, it’s best to have a data-driven approach to your social media, a calendar, a specific voice, a rotation of different types of content, follow-up engagement, and defined goals. At Live Page Cafe, we have updated playbooks per platform ready to go.
The first step is determining which channels fit your brand. With a social media audit, we will evaluate the programs of your competitors, as well as industry peers. Your program will consistently represent your brand, appropriately per channel. Social media management is one of the most powerful marketing tools available because it has the ability to communicate with your target audience in real time. Done with careful planning and a streamlined approach, it can be a manageable asset for your business.
We focus our social media marketing on the following channels:
- Google My Business
New social media opportunities seem to be introduced all of the time. We evaluate new channels and will make a recommendation if we feel one is a good fit for your business. Thinking about TikTok? We’ll help you decide whether it’s right for you, and most importantly, for your audience.
Our social media team conducts the social media plan via a custom strategy playbook, usually in coordination with your staff. We can manage the whole process or fill in the gaps. Our social media services include everything from curation of content or graphic design, to management of comments and everything in between.