Stampics: Digital Sales Tactics Turn a Home Business into National Contender
- Search Engine Optimization
- Site Management
Stamps Rubber Stamps provides unique and fun rubber stamps made directly from photos. It’s a cool idea, but it’s a term that not too many people search, since people don’t know the product exists. This means Stampics had to compete against the mature and competitive “traditional” rubber stamp industry.
To meet the company’s goals, we created a dynamic brand for the website and social media program, which depicts the stamp impressions interacting with cartoon characters. Once we had more than 1,000 followers, critical mass, on Facebook, we created multiple sales channels – Amazon, Etsy and Facebook shops. We also helped to automate the orders coming in and shipping going out.
The search engine targets are a combination of general terms ie. “Custom Rubber Stamps” (very competitive) and more niche terms such as “dog rubber stamps” “face stamps”, “wedding rubber stamps”. The results so far? More than20 Page 1 results and making a serious move to Google Page 1 on many of the more heavily searched general terms. We’ll keep going until Stampics is #1 in the rubber stamp world!
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