Keep it Simple and Win
Marketing doesn't have to be as complicated as some marketing agencies like to make it.
It starts by understanding your customer. When you understand your customer, you can create a great web program and make it easy for them to choose to do business with you. The tools and tactics differ by agency - what matters most connecting to your potential and current customers with a problem solving message, and a call to action.
Our Marketing programs are a strategic mix of tactics, channels, and tracking of efforts. All marketing channels are synchronized, branded, and coordinated with your staff. We can handle the technology side of the equation, and help make it simple for your business and your clients.
We focus our marketing efforts in the following channels:
- Your Website: Your website will be the engine at the center of your efforts, and the final due-diligence check a prospective customer will make prior to making a decsion. A good website will confirm a visitor's choice to take the next step, however, a faulty website can immediately negate all your other efforts.
- Search: Organic and Local SEO has been the biggest marketing game changer in our lifetime. Getting your information to appear just as a potential customer is making a buying decision? Incredible! We’ll help you take full advantage of this almost magical marketing channel.
- Email Marketing: Email marketing is still the cornerstone of direct response marketing. Email programs are smarter than ever and come complete with personalization, triggers, and automation to help you connect the right message with each customer.
- Social Media: Social media is like being at a party. You’re meeting people and building relationships, but you’re not walking around hawking your services or handing out your business card. There’s plenty of time to provide value once you have relationships and a community following. Social media management takes interesting content, platform skill, and a good personality.
- Paid: Google Ads/Facebook/Instagram/Linkedin are the major players in paid online advertising. These platforms can be difficult to use, and there is definitely a learning curve. But we can help you with that. These platforms offer tremendous targeting opportunities, and should be used.
When creating a campaign, we'll help you communicate out a clear, uncluttered message of solving a problem for your client. Then we'll share that message, re-share and follow up that message, and track the results. This is not rocket science and is repeatable. And, you'll be able to track the results on our All-in-One Marketing Dashboard.
All-in-One Dashboard Marketing Results
We track all marketing efforts in easy to digest live dashboard reports, created in Google Data Studio. Other marketing dashboards on the market, particularly ones offered by national companies looked pretty, but didn't deliver good actionable information. So we built our own. These reports don't contain fluff, just the important marketing KPI's (key performance indicators) conversions, sales and the like. Our All-in-One Dashboard Reports include:
- Conversions by Source (ie. Google, PPC, Email Marketing, Yelp): Know where to best spend your efforts.
- Conversions by Neighborhood: Traffic and conversions per local neighborhoods.
- New vs. Returning Conversions by Source: How many new versus returning visitors are converting on your site, and via which online source?
- Cost per Conversion per Campaign: Cost per conversion for your Google Ads campaigns.
- Branded vs. Keyword Search Inquires: Which search terms are people using to find your site?
- Timeline Google My Business Activity: Views, calls, clicks, direction requests, over a timeline so you can see trends.
- Timeline Social Media Performance: Facebook, Instagram, Pinterest and others.
- Your Best and Worst Website Pages: Which pages deserve more attention, and which ones are losing clients?
- Email Marketing Results: See your Mailchimp or Constant Contact results along with your other marketing results.
- Much More: All consolidated into one dashboard report, available online, and always with live up-to-date information.
How do you make it easy for potential customers to choose you?
The Law of Least Effort: Provide good design layouts and clear communication. The path of least resistance is often taken by your prospective customer. If your product or service seems difficult, you might be missing the mark with converting potential clients. “Difficult” in this case means anything that causes hesitation, such as not providing enough information to make a decision or not being clear about the problem you are solving for potential customers.
Think of one of your recent buying decisions, and the choice that you made. You probably didn’t choose a provider that overwhelmed you with too much information. You’re looking to make a good decision and get on with your life - provide that opportunity to your potential customer so they don’t opt out with a click of the mouse.
Provide Social Proof:
Nothing convinces people like convinced people. Show your accolades, reviews from happy customers, and case studies for someone who wants to dig deeper into content. Leverage your existing relationships.
An Abundant Mindset:
An abundant mindset works better in sales to new and current clients. Be transparent in your approach, open in your access to information, and always interested in how you can do better.
Create Loss Aversion When Necessary:
At times, creating a genuine sense of urgency for fear of losing out on an opportunity is a good way to spark action. Think FOMO.
Trigger Both Sides of the Brain:
Because both sides can be used for decision-making, you want to actively engage each. Emotional reasons for making a decision include the belief that you are solving a problem and thus improving your customer’s current situation. The more deliberate, analytical side of the brain needs enough information and detail to make a decision - include that deeper level of necessary detail somewhere too.